This is an Application from Ambient CX (Customer Experience). It includes location services complete with beacon-based proximity marketing features.
This application leverages Beacon protocols which provide integrated solutions of micro-location and contextual communication for multiple sectors and use cases, based on Bluetooth Beacon technology.
In addition to providing a framework to deliver delightful experiences, this app can provide value by:
Location intelligence:
Know which are the areas of interest within your locations and understand how customers spend their time in your premises. Learn their patterns and interests and send them targeted content. Visualize comparative statistics across all locations.
Data and statistics:
Get precise data about number of visitors and their interests, visits and re‐visits, time spent on each isle, conversion rates, type of device, gender, age and other social data collected from their connected profiles on social networks.
Visual analytics:
Use the Heatmaps feature to visualize in a map view the evolution in time and space of the visitors’ interest, density and intensity at the location covered by Bluetooth Low Energy Beacons. Understand and update customers’ flows.